The Big Picture
Okay, so what is it that this Brand Guide is supposed to do? Well, in short, it is a toolkit designed to assist all colleges, departments, divisions and offices in producing consistent, recognizable communications and outreach materials for Texas A&M University. By having a comprehensive set of standards in one resource, all units across the university are receiving the same brand guidance so that a consistent message is sent to our vast and diverse audiences.
And what is the message, or the big picture we're projecting? That Texas A&M University is one of the nation's largest and most prestigious undergraduate and graduate research universities, and that our great institution is committed to developing leaders of character who are dedicated to serving the greater good. That everything we do is driven by our core values of loyalty, integrity, excellence, leadership, selfless service and respect.
Our printed and electronic material should reflect only the most consistent and professional image. That's what this Brand Guide is all about.
