Brand Colors
Besides consistent use of logos, another unifying visual component is consistent use of color. The university color palette was created to complement our signature color, Aggie Maroon™.
Print Color Palette
Electronic Color Palette
Aggie Maroon™ is a custom Pantone® color created to offer a standard hue for all maroon used to promote or represent Texas A&M. Following are formulas for achieving Aggie Maroon™ for commercial printing and web:
For 4-color Offset Printing
C=15 M=100 Y=39 K=69
For spot-color Offset Printing:
Coated paper:
Pantone Yellow 012 - 9.00
Pantone Rubine Red - 36.00
Pantone Black - 25.00
Pantone Trans. White - 30.00
Uncoated paper:
Pantone Yellow 012 - 13.90
Pantone Rubine Red - 70.00
Pantone Black - 16.10
For Web
Hex: 500000
RGB: 80,0,0
Print Color Palette (CMYK)
Pieces designed for commercial printing will use either 4-color process (CMYK = cyan, magenta, yellow, black) or spot color using a Pantone® number (often referred to as PMS, which stands for Pantone Matching System®). Other printing methods, such as using a laser printer or a digital press, may require test prints to determine which color mix works best on individual devices.
Electronic Color Palette (RGB)
The web color palette uses RGB (red, green, blue) or hexadecimal codes to achieve certain colors on screen. Because computer monitors, operating systems and browsers vary wildly, the web palette contains multiple shades and tints of the print palette.
download WEB/HEX pdf
