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Texas A&M University

Marketing & Communications

Brand Colors

Besides consistent use of logos, another unifying visual component is consistent use of color. The university color palette was created to complement our signature color, Aggie Maroon™.

Print Color Palette
Electronic Color Palette

Download .ASE Files

Contains brand color swatches for Adobe Creative Suite

Aggie Maroon™ is a custom Pantone® color created to offer a standard hue for all maroon used to promote or represent Texas A&M. Following are formulas for achieving Aggie Maroon™ for commercial printing and web:

PMS brand colors

For 4-color Offset Printing

C=15 M=100 Y=39 K=69

For spot-color Offset Printing:

Coated paper:

Pantone Yellow 012 - 9.00

Pantone Rubine Red - 36.00

Pantone Black - 25.00

Pantone Trans. White - 30.00

Uncoated paper:

Pantone Yellow 012 - 13.90

Pantone Rubine Red - 70.00

Pantone Black - 16.10

For Web

Hex: 500000

RGB: 80,0,0


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Download Logos

A .zip download folder containing EPS, PNG, and high-resolution JPEG files of all logos