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Texas A&M University

University Brand Guide

Marketing & Communications

Brand Colors

Besides consistent use of logos, another unifying visual component is consistent use of color. The university color palette was created to complement our signature color, Aggie Maroon™.


Aggie Maroon™

For 4-color Offset Printing
C=15 M=100 Y=39 K=69

For spot-color Offset Printing
PMS: 7421

For Web:
Hex: 500000
RGB: 80,0,0

Print Color Palette

The colors below are for printed materials. Both Pantone spot colors and CMYK percentages have been provided. Every print technique is different and print proofs may be required to ensure color accuracy.

Primary Colors

PMS 7421

C-15
M-100
Y-39
K-69

WHITE

C-0
M-0
Y-0
K-0

Secondary Colors

PMS 541C

C-100
M-48
Y-9
K-46

PMS 7498C

C-46
M-23
Y-84
K-68

PMS 463C

C-14
M-54
Y-95
K-62

PMS 4505C

C-16
M-27
Y-83
K-42

PMS BLACK 7C

C-67
M-63
Y-63
K-57

PMS 422C

C-19
M-12
Y-13
K-34

PMS 7527C

C-3
M-4
Y-14
K-8

Accent Colors (to be used sparingly)

PMS 102C   C-0   M-0   Y-95   K-0
PMS 185C   C-0   M-93   Y-79   K-0

Web Color Palette

The colors below are for digital, on-screen materials. Both RGB values and HEX codes have been provided. Every display is different so there may be slight variation across devices.

Primary Colors

HEX
500000

R-80
G-0
B-0

HEX
FFFFFF

R-255
R-255
B-255

Secondary Colors

HEX
003C71

R-0
G-60
B-113

HEX
5B6236

R-91
G-98
B-54

HEX
744F28

R-116
G-79
B-40

HEX
998542

R-153
G-153
B-66

HEX
332C2C

R-51
G-44
B-44

HEX
707373

R-112
G-115
B-115

HEX
D6D3C4

R-214
G-210
B-196

Accent Colors (to be used sparingly)

HEX FCE300   R-252   G-227   B-0
HEX E4002B   R-228   G-0   B-43
Questions?

email us at:
brandguide@tamu.edu