skip to main content
Texas A&M University

Marketing & Communications

Brand Fonts

Typography is another device that can reinforce a consistent visual identity. Two font families were carefully selected for communications materials: ITC New Baskerville and Frutiger. ITC New Baskerville is a traditional serif typeface. Frutiger is a sans serif typeface with a clean, modern look. These typefaces complement each other and work well with our Primary Mark and logos. Two stylized typefaces in our brand font family are Aachen, which has a bold, collegiate feel, and Sloop, a script for more formal communication. These stylized typefaces should be used sparingly as design accents.


Purchase Aggie Fonts

Purchase the Aggie Fonts package from Texas A&M Software Center.

Questions?

email us at:
brandguide@tamu.edu

Download Logos

A .zip download folder containing EPS, PNG, and high-resolution JPEG files of all logos