Typography is another device that can reinforce a consistent visual identity. Two font families were carefully selected for communications materials: ITC New Baskerville and Frutiger. ITC New Baskerville is a traditional serif typeface. Frutiger is a sans serif typeface with a clean, modern look. These typefaces complement each other and work well with our Primary Mark and logos. Two stylized typefaces in our brand font family are Aachen, which has a bold, collegiate feel, and Sloop, a script for more formal communication. These stylized typefaces should be used sparingly as design accents.
Purchase the Aggie Fonts package from Texas A&M Software Center.
- Always use the brand fonts (packaged as Aggie Fonts and available at CIS for a nominal fee).
- Under special circumstances where brand fonts are unavailable, Georgia may replace Baskerville and Arial may be used in place of Frutiger. Use Impact in place of Aachen for bold emphasis.
- For online material, you may use Georgia, Arial and Impact, or Google/web font equivalents to the typefaces in the Aggie Fonts family.
- Script fonts are intended for invitations and formal pieces. Any specialty, stylized font should be used sparingly.