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Texas A&M University

University Brand Guide

Marketing & Communications

Graphic Elements Downloads

Use the graphic elements on this page to create a consistent look and feel across all of your marketing and communications materials. It is not necessary to use all of the elements together in every application.

Texture

This texture set is used to add depth to the brand. They can be used as an overlay on entire compositions or to treat specific elements such as typography or photography. They should be subtle and act as a supporting element. They can be colorized using the secondary color palette. Avoid over texturing and excessive contrast.

Texture
Texture
Texture
Texture
Texture
Download Textures

Dot Grids

The dot grid can be used unaltered or warped, allowing for a wide range of applications. It can use any color in the palette. Borders, background accents, photography overlays, and headline fills are all acceptable uses. Try layering and interaction with photos or typography to add depth and visual interest.

Dot grid
Dot grid
Dot grid
Download Dot Grids

Photo Treatment

Light leaks can add a stylized and personable feel to your photography. A high contrast photo with a warm filter creates an inviting environment. The photography style should feel modern, diverse, and natural. Whenever possible, show the subject in action and interacting with relevant props. The action should feel spontaneous and realistic. Each photo should feel like a glimpse into the hard-working, real world of Texas A&M.

Original Photos

Photo treatment
Photo treatment
Photo treatment

Treated Photos - Increased Contrast + Warm Photo Filter + Light Leak Overlay

Photo treatment
Photo treatment
Photo treatment
Download Light Leak Overlays
Questions?

email us at:
brandguide@tamu.edu