Message from President Loftin

To illustrate the importance of our brand and visual identity, Dr. Loftin issued the following message last year.

• The letter states that all units on campus must apply brand guidelines to their identity.
• No individual logos will be allowed for official areas of the university (i.e., colleges, departments, divisions, offices, programs, centers, and other units). A brand architecture system was designed to allow unit names to be emphasized.
• When the statement arises: "We need a logo," the answer is "You have one." Visually showing our unity will have a powerful impact on how our brand is perceived.