Our Logos
Visual Identity, sometimes called graphic identity, refers to logos, fonts, photo usage —all the visual elements that make up an organization's "look." Our identity will strengthen through consistent imagery across all media, and the only way to ensure this throughout such a vast collection of offices, colleges, departments and divisions is to provide one source for artwork. That's the purpose of this website.
The Texas A&M logos and marks—also referred to as our signature—are the most fundamental visual elements of our brand. The ATM icon or logo is combined with the word mark to form our "Primary Mark." The Primary Mark offers a complete and unified graphic identity for Texas A&M University. When communicating to an audience outside of Texas, always use the Primary Mark. When your message is intended for an internal audience (already familiar with Texas A&M), you may choose to use the ATM icon or word mark.
