Our Words
"Brand Voice" is how the Texas A&M brand is expressed in words. Just as listeners make assumptions about a person's character by observing how he or she acts, dresses and speaks, readers of our materials will make judgments about the character of Texas A&M by our brand voice. The Texas A&M brand voice should be shaped around the university's core values: integrity, loyalty, excellence, leadership, selfless service and respect. Our core values can be our writing guide to create—in others—passion and enthusiasm for Texas A&M.
Texas A&M University follows the editorial guidelines put forth by The Texas A&M University System. Consult the Texas A&M System website for Writing Style Guidelines.