Our brand is one of our most important assets. It is defined by our reputation − what we want others to think about when they hear "Texas A&M University." A consistent representation of our brand helps build a positive impression of Texas A&M University among all of our audiences.
A brand is much more than the way things look. Our brand is evident in everything we say, write and do. Every word, picture, symbol and sound we use reflects on the entire university, so we have a responsibility to speak with one voice and exemplify one true brand across every form of communication.
Any written, visual, video, audio or spoken communication to the campus, media, public or internal audiences on behalf of Texas A&M University or its units should be consistent with our brand. Examples of materials that should be branded include websites, signage, PowerPoint presentations, videos, press releases, forms, brochures and social media sites, among others.
Our brand is more than just logos, colors, photos or ads. Our brand is what students, parents, academic institutions, alumni, companies and outside observers think and feel when they hear the name “Texas A&M.”