Web Color Palette

The colors below are for digital, on-screen materials. Both RGB values and HEX codes have been provided. Every display is different, so there may be slight variation across devices.

Please review the Using Color on the Web section for best practices when using color on websites.

Primary Colors

HEX
500000

R-80
G-0
B-0

HEX
FFFFFF

R-255
G-255
B-255

Secondary Colors

HEX
3C0000

R-60
G-0
B-0

HEX
003C71

R-0
G-60
B-113

HEX
5B6236

R-91
G-98
B-54

HEX
744F28

R-116
G-79
B-40

HEX
998542

R-153
G-133
B-66

HEX
D6D3C4

R-214
G-210
B-196

HEX
006D8F

R-0
G-109
B-143

HEX
eef0f0

R-238
G-240
B-240

HEX
d1d5d4

R-209
G-213
B-212

HEX
a7abaa

R-167
G-171
B-170

HEX
707373

R-112
G-115
B-115

HEX
3e3e3e

R-62
G-62
B-62

HEX
332c2c

R-51
G-44
B-44

HEX
2b2021

R-43
G-32
B-33

HEX
241618

R-36
G-22
B-24

HEX
0a0a0a

R-10
G-10
B-10

Accent Colors (to be used sparingly)

HEX FCE300
R-252
G-227
B-0

HEX E4002B
R-228
G-0
B-43

HEX 732F2F
R-115
G-47
B-47

Color Proportions

The primary color palette is the basis of the overall color scheme. Aggie Maroon should always have a strong presence. Secondary colors are used in smaller proportion and should never overwhelm the primary colors. Accent colors are used in small amounts to highlight or balance compositional elements.


Functions Palette

These colors should be used only for the web functions listed below.

Link Colors

HEX
006483

R-0
G-100
B-131

Optional hover states

HEX 004362
R-0
G-67
B-98

See the Pen Links by TAMU MarComm (@tamumarcomm) on CodePen.

Error and Success Messages

HEX 3ed488
R-0
G-67
B-98

HEX E4002B
R-228
G-0
B-43

See the Pen Button Collection by TAMU MarComm (@tamumarcomm) on CodePen.