Marketing Impact
The Division of Marketing and Communications at Texas A&M University drives what’s possible when a university leads with vision, heart and relentless momentum. Through breakthrough creative, research-driven strategy and bold storytelling, we continually expand the university’s impact—reaching farther and resonating deeper across digital landscapes and cultural stages. The highlights below showcase a purpose-driven brand, a unified Aggie community and our ongoing commitment to shaping a brighter future.
Marketing Impact
The Impact of Telling Our StoryThe Division of Marketing and Communications at Texas A&M University drives what’s possible when a university leads with vision, heart and relentless momentum. Through breakthrough creative, research-driven strategy and bold storytelling, we continually expand the university’s impact — reaching farther and resonating deeper across digital landscapes and cultural stages. The highlights below showcase a purpose-driven brand, a unified Aggie community and our ongoing commitment to shaping a brighter future.
Fiscal Year 2025 Report
For a deeper look at our recent achievements, explore the Fiscal Year 2025 Impact Report (PDF), a comprehensive view of how strategic marketing, communications and creative collaboration are advancing the Aggie mission and driving measurable impact.
View the full reportTexas A&M Gains National Recognition
Our work earned national honors and shaped conversations about healthcare, the future of work, and creative technology — underscoring Aggie ingenuity from podium to print.
World Changing Ideas Winner
Fast Company, 2026Texas A&M University has been recognized alongside LEGO Education, Johns Hopkins Applied Physics Laboratory, Tin Can, Yondr and NuCycle as part of Fast Company’s 2026 World Changing Ideas.
Most Innovative Companies Honoree
Fast Company, 2026Texas A&M joins Adidas, Door Dash, OpenAI and Starbucks on the list of companies turning big ideas into reality. The recognition for our research enterprise and engineering school showcases our scale and united purpose to create a brighter, safer world.
Brands that Matter
Fast Company, 2025Texas A&M is the only university in the nation on the list, which recognizes brands that connect purpose, creativity and culture in ways that make a meaningful difference in people’s lives.
Innovation By Design Award
Fast Company, 20253D-printed pediatric medication honored alongside eBay, Best Buy, Cisco and L’Oréal.
Texas A&M’s BUILD program was recognized for making a meaningful impact through service, civic involvement and community partnerships.
The university ranks No. 5 among all U.S. universities, No. 1 in Texas and No. 2 among U.S. public universities in American Caldwell’s latest rankings.
Bold Activations, New Audiences
Texas A&M captured national attention by engaging audiences in unexpected places — from major broadcast moments and digital campaigns to live events that drew new fans. Through bold outreach across media and in-person experiences, the university expanded its reach and showcased its commitment to advancing knowledge, establishing Texas A&M as a prominent voice in the national conversation.
Expanding Our Reach on Social Platforms
July 2026
July 2026
July 2026
July 2026
Marketing Collaborations
Redefining News and Earned Media — Owning the Conversation
Texas A&M now leads the conversation, sharing insights and expertise that set the news agenda. By amplifying research and elevating faculty voices, the university has earned national and global media coverage at an unprecedented scale.
Texas A&M Stories picked up by external media
September 2025 – July 2026
Texas A&M Has Been Featured in
Elevating Faculty: Trusted National Experts
Tailored video content and media training prepare Aggies to not just answer questions, but offer solutions that lead. Our experts explain the economy, shape health policy and help millions understand what’s next. Fox News, local affiliates and major newsrooms — often in the nation’s top-10 markets — spotlight Aggie insight, day after day.
September 2025 – July 2026
September 2025 – July 2026
September 2025 – July 2026
This Year’s Top Videos
From the AP Insights ProgramSummer air travel – what is surveillance pricing?
Dr. Rajiv Mukherjee, Mays Business School134 placements
Toxins in the home and yard that can affect pets
Dr. Lance Wheeler, College of Veterinary Medicine and Biomedical Sciences109 placements
Why corporate America should embrace job hoppers
Dr. Matthew Call, Mays Business School103 placements
A Hub for Powerful Storytelling
The Texas A&M Stories site is our storytelling hub — designed to share compelling, human-centered stories of impact that scale across Texas, the nation and the globe. This site elevates research, outreach and education through powerful narratives distributed across owned and paid channels.
Transforming Storytelling Through YouTube
Our videos bring Texas A&M’s mission and values to life through impactful storytelling that spotlights research, outreach and meaningful contributions. By sharing authentic moments of impact, the platform has built genuine connection and expanded our audience far beyond Texas.
September 2025 – July 2026
September 2025 – July 2026
September 2025 – July 2026
September 2025 – July 2026
3 million+ views as of July, 2026.
5 million+ views as of July, 2026.
4 million+ views as of July, 2026.
2 million+ views as of July, 2026.
Amplifying Our Stories Through Multichannel Marketing
We’re cross-promoting our stories across owned channels to expand reach, strengthen engagement and share the Aggie story with audiences on campus and nationwide.
Bringing the Brand to Life
“Together, We Stand as a Force for Good”
At Texas A&M University, we believe greatness is measured by the good we create. Since 1876, Aggies have led with character and served with compassion — delivering solutions that matter in disaster preparedness, agriculture, engineering, immersive technology, robotics, leadership and civics. Together, we are a powerful force. A force for good.
Commercial Performance
The “Together, We Stand as a Force for Good” commercial launched on Sept. 13, 2025As of Nov. 1, 2025
As of July 1, 2026
As of July 1, 2026
As of July 1, 2026
Leading University Communicators Through Unified Platforms
Universitywide use of branded resources
120,000 Total Downloads of Branded Graphics, Templates and Assets
