DO:

• Do use real text rather than text within graphics or logos.
• Do use brand approved web fonts.
• Do use sufficient contrast between the text and the background.

DON'T:

• Don’t rely only on the appearance of the font (color, shape, font variation, placement, etc.) to convey meaning.
• Don't use blinking or moving text.
• Don’t use an image to present text, if the same visual presentation can be made using text alone.

DO:

• Do tell where the link is going using the page title and ensure the link makes sense out of context.
• Do use the same descriptive text for the same destination.
• Do check links often to ensure they are not broken.

DON'T:

• Don’t use: “Click here”, “Read more”, “Continued...”
• Don't use: “Visit our Contact Us webpage.”
• Don't open a new window when linking within your site.

DO:

• Do provide text alternatives for any non-text content.
• Do be accurate and equivalent in presenting the same content and function of the image.
• Do limit alternative text to about 125 characters.*

DON'T:

• Don’t be redundant or provide the same information as text within the context of the image.
• Don't use the phrases "image of ..." or "graphic of ..." to describe the image within your site.