Visual Style

Photo of A&M Academic Building

To establish audience recognition and trust, it is vital that brand look and perception is consistent through all colleges, departments, offices and divisions. This section contains key elements to help designers, photographers, videographers and web developers properly convey the university’s visual identity.

You also will find video and photo release forms, and the most updated electronic files of all official Texas A&M logos. These files are available to faculty and staff for use in marketing and informational material. Others wishing to use Texas A&M marks must seek approval from the Office of Business Development. All incentive or promotional items using university marks must be produced by a licensed vendor.