Colleges & Departments

The following College and Department Unit Identities system will replace the old system referred to as "lockups." Units that communicate to both campus and global audiences must include the name "Texas A&M University" at the top of the unit identity. The unit identity combines the TAM Logo Box and "Texas A&M University" with the name of a campus unit. Depending on the length of the unit name, it may appear on one line or two.

The unit identity should be created using Open Sans semibold for Texas A&M University (all caps), and Open Sans regular for the unit name (upper and lower case). Unit Identity Templates are available in the Brand Toolbox.

Light backgrounds:

Texas A&M College of Engineering
Texas A&M College of Engineering

Dark backgrounds:

Texas A&M College of Engineering
Texas A&M College of Engineering

The unit identity should be created using Open Sans semibold for Texas A&M University (all caps), and Open Sans regular for the unit name (upper and lower case). Unit Identity Templates are available in the Brand Toolbox.

Light backgrounds:

Texas A&M Master of Biotechnology Program
Texas A&M Master of Biotechnology Program

Dark backgrounds:

Texas A&M Master of Biotechnology Program
Texas A&M Master of Biotechnology Program

DOs:

Do follow the guidelines provided in this section when creating College & Department identities.

Texas A&M University School of Innovation

Do follow the guidelines provided in this section when creating identities for dark backgrounds.

Texas A&M University School of Innovation

DON'Ts:

Don’t use Texas A&M University below the name of any unit (it must always be used first).

School of Innovation Texas A&M University

Don't use the non-boxed TAM for identities on light backgrounds.

Texas A&M University School of Innovation

Don’t use old lockup system (Frutiger bold in all caps) with old brand fonts.

Example of old version of lockup: Texas A&M University Division of Marketing and Communications