Logo Guidelines

When using any Texas A&M logo, be sure to scale all marks proportionally, and use the electronic logo files as provided in the Logo Downloads section with registered trademark symbol. Note the incorrect use cases below:

Don't:

Don't distort, modify or remove elements from the the official university logos provided in the Logo Downloads section.

Example:

Examples of distorted (rotated, squeezed, without bevel) A&M logos

Don't create your own logo, use incorrect colors or add elements to the official university logos.

Example:

Examples of custom A&M logos

Don't reverse the TAM Logo Box as white with a maroon TAM.

Example:

A maroon A&M logo with a white box on a maroon background

Don't recreate the TAM Logo Box with a different size box.

Example:

Rectangular A&M logo

Clear Space

Clear space is necessary to provide breathing room around the unit identity. Leave a clear space around the top, bottom, left and right of the logo that is half of the “T width” in the TAM.

Example showing margins equal to half the width of the T in the A&M logo
Example showing margins equal to half the width of the T in the A&M logo

Minimum Size

To ensure legibilty, logos and unit identities must not be reduced beyond the following defined minimum size:

  • Logos and unit identities should not be printed smaller than .5 inches tall.
  • When displayed on screen, they should never appear smaller than 30 pixels tall.
  • When embroidered, they should never be sewn smaller than 1.125 inches tall.

Multiple Unit Identities

If you need to identify more than one university entity equally on a communication, use the following guideline:

DO:

Do use one logo, preferably the TAM logo box, and list multiple units as part of the content or within the design.

Example showing a single A&M logo completely separate from the multiple names of unit identities

DON'T:

Don’t use more than one unit identity in the same design space (ie the same page of a print communication, t-shirt or website page).

Example showing a repeated A&M logo next to each unit identity